Poster Production of Herbarium Project in Singapore
visited a herbarium in Singapore to understand the challenges they are currently facing. Although they are content with their current design, they acknowledged that fresh perspectives from students could present an opportunity to better connect with a younger audience. In this project, my focus is on developing graphic posters as my primary contribution.
Poster,Branding
This project is a poster design created for the Singapore Herbarium, inspired by insights gathered from visiting the space and learning about its current challenges.
While the existing identity reflects its academic and archival nature, the project explores how a refreshed visual approach can better connect with a younger audience.
The design focuses on translating botanical elements into a contemporary graphic language, balancing scientific accuracy with visual accessibility.
Through typography, layout, and composition, the poster aims to reposition the herbarium as not only a place of preservation, but also a space of discovery and renewed interest.
Ultimately, the project seeks to bridge tradition and modern perception, making the herbarium more engaging and relevant to today’s viewers.
