Geordie Greep "THE NEW SOUND" ALBUM PROMOTION PROJECT

This project is a self-initiated promotional campaign for Geordie Greep’s solo album The New Sound.

Despite its strong musical identity, the album has relatively low mainstream exposure. This project positions the designer as a promoter, creating a series of visual materials to expand its presence.

The visuals are inspired by the album’s chaotic energy, theatrical tone, and unpredictable structure. Using bold compositions, expressive typography, and surreal imagery, the campaign translates the sound of the album into a visual language.

Through this approach, the project explores how graphic design can reinterpret music and amplify its cultural reach.